About Winnia
Winnia exists to help Professional Sport Teams, Leagues and Sporting events to generate more revenue, solve your sales challenges and create more efficiency in your Business Operation department. With our AI-driven platform, we bring accountability to your Business Operations (including Revenue Operations) and peace of mind to the Owners and Leadership team.
Our Playbook
Helping sports organizations grow their revenue with our innovative AI platform, driven by a true sports team mentality.
Success is a Team Stat
It doesn't matter who scores; only the final score counts. This value breaks down silos between Devs, Marketing, and Sales. We value the "assist" as much as the "goal."
The Concept: Leave your ego in the locker room.
Clutch Performance
High-level sports match outcomes are decided in the final seconds. For a tech firm, this is the ability to pivot under pressure and deliver robust solutions when the stakes are highest (launches, traffic spikes, major bugs).
The Concept: We perform best when the clock is ticking.
Depth Chart Ownership
Every player on a roster knows their role and is ready to step up if the "starter" goes down. We foster cross-functional skills so that the team never misses a beat, ensuring no single point of failure in our projects or our people.
The Concept: Train like a backup, perform like a starter.
Built for the Post-Season
Regular season success is fine, but legends are made in the playoffs. We build our infrastructure and our culture to handle "championship-level" stress—scalability, security, and reliability that won't break when the world is watching.
The Concept: Design for the regular season, build for the Finals.
No Garbage Time
In sports, garbage time is when the effort drops because the game feels won or lost. For us, every line of code and every customer interaction matters from the first whistle to the last. We maintain elite standards regardless of the "score."
The Concept: Every minute on the clock is an opportunity to excel.
Season Discipline, Game-Day Agility
Management relies on meticulous preparation (the season strategy) while being able to change tactics mid-play. It's the balance between a long-term vision and agile daily execution.
The Concept: Prepared for the marathon, trained for the sprint.
"High-Signal" Communication
On the field, communication must be loud, clear, and instantaneous. We strip away corporate fluff and "meeting theater" in favor of direct, efficient, and actionable information exchange.
The Concept: Clear calls lead to winning plays.
Scoreboard Transparency
Everyone knows the score, the time remaining, and the fouls. Company management is transparent: objectives (OKRs), wins, and setbacks are shared in real-time across the entire organization.
The Concept: If you're on the field, you deserve to know the score.
Our Vision of AI
AI is the catalyst that shifts your operations from routine execution to consistent excellence. We do not believe our AI solution will replace your team, our platform will do much better on some revenue and sales related tasks so your team have more time to focus other type of very important tasks. We amplify your team and your results. Here's what guides everything we build.
Transparency First
You always know what the AI is doing and why. No black boxes. No surprises. Just clear, explainable decisions you can trust.
Privacy by Design
Your data belongs to you. We build privacy into every layer—from encrypted storage to strict access controls. Your customer information never trains other models.
Fairness and Control
AI amplifies human judgment. You set the rules, the AI follows them. Critical decisions always have a human in the loop.
Continuous Learning
Our AI gets smarter with your business, learning from every interaction while staying aligned with your values and objectives.
Meet the Team
Our team is made up of experts in sales, retention, AI, and automation who understand your challenges and context.
Jean-Michel Arseneau
Founder & CEO
Jean-Michel Arseneau is an entrepreneur and strategic leader specializing in sales, operations, and artificial intelligence. With over 20 years of experience in digital transformation and operations optimization, he helps companies achieve profitable growth and improve organizational efficiency.
He has been a partner in several technology firms such as Globalia, MXO, and Activis. Since 2024, he has served on the Board of Directors of AQT (Quebec Technology Association). He also had the honor of serving on HubSpot's Partner Advisory Council for 5 years.
Known for his pragmatic vision and results-oriented approach, Jean-Michel combines leadership, technology, and analytical insights to generate tangible and lasting value for organizations.
His passion for sports dates back to childhood. At university, he initially pursued sports management before pivoting to the Tech industry. Now more aligned than ever with the desire to drive revenue growth through AI agent implementation, Jean-Michel is putting everything in place to offer solutions that will propel Sports organization to new heights through AI. Our platform solves complex Revenue and sales problems.